By now it is quite obvious that social media has taken over as the best and easiest way to reach more people around the globe. I mean there are over 2 billion people on social media every single day. That’s crazy!
The age of using tv, radio & newspapers as a way of reaching your customers is way back in the rear mirror (whatever that means).
Jumping on the social media bandwagon is the pragmatic thing to do whether it is your cup of tea or not.
Social media is such a powerful tool that it is your total responsibility on how you use it. Think of nuclear energy, you can use it to provide useful energy for a nation or destroy humanity as a bomb. How you use social media is totally up to you but keep in mind that your potential daily reach could be well over 1000 people.
The way you use it could build or break your business
So how do you ensure social media builds your business fast? Click here to
- Choose a platform that best fits your brand and products.
There are so many alternatives when it comes to social media. You don’t have to be on all of them. I mean look at the list: Facebook, twitter, Pinterest, LinkedIn, Instagram, snapchat, YouTube, twitch and the list grows every day. Learn about each platform before you decide which ones you want to use.
Lookout for aspects like the demographics it satisfies, best suited products and how your different social media platforms complement each other.
For example, LinkedIn is more popular in the business world and has a very large international following. Meanwhile, Instagram is more visually oriented. Twitter is very newsworthy, with quick comments and responses, and Facebook has many businesses, but the approach is more social. Each also has slightly different user demographics.
- Differentiate the business brand from your personal profile
It is a good practice to always create a different social media home for your business which is totally different from your personal profiles.
This allows you to enjoy your natural life without having any impact on the business online brand perception.
I have seen a number of entrepreneurs use their personal pages as the home for their online business matters. This is detrimental as they mix their family life, gossip, personal opinions with their business posts. This ends up confusing their followers who in the end stop interacting with the page all together.
- Build up your brand as the authority in your field.
The best way of doing this is by educating your community consistently. Always ensure that when your followers look for a solution in your areas of endeavor, your name is on top of their list. The best way of ensuring this is by consistently availing solutions to their challenges. Every time they need a solution, your social media page should be the first place they check.
- Start where you are but grow with time
I have seen many budding entrepreneurs get paralyzed by the need to be perfect with their online presence. It is understandable to want to please your audience with high quality videos & images. However, you need to be aware that your follower wants to interact with a human who also has flaws and limitations.
If you don’t have the latest 4k camera, start with a simple camera for your videos or the cheapest lavaliers microphone for your sound.
What matter is making sure you are always connecting with your followers and that they can trust that you have their best interests.
- Be consistent
Do your best to be consistent with regular posts on your different social media platforms. This is why it is important to choose only a few platforms that work for your brand and then focus on those few with all your energy.
Remember, the social media feeds move fast and your followers are bombarded with a lot of information from other sources other than you. If they notice that you have slackened off, they will abandon your pages.
Give your followers the confidence that whenever they need fresh solutions, they can check out your pages.
It is not very difficult to create content consistently. Click here to learn how to create content easily.
- Encourage Interaction
People like to know that they are actually interacting with a real person behind all the automations. So, when you post or deliver a new post, ask people to comment or ask questions. And when they do, respond. Be very keen on interactions.
If someone likes or comments on your post, thank them for it or like back. It actually costs you nothing but the rewards are great.
When people realize that they can always get a response from you, then they will not hesitate to reach out when they need the solutions that you provide
- Anticipate trends
The online industry is fastest changing in the world of business. It is like a living organism. It has been designed to move with what people respond to. And if there is anything that is hard to keep up with, it is the change in what people are interested in every day.
What was Ok yesterday could be considered politically incorrect today.
What worked yesterday could backfire today
Keep a lookout for the upcoming technologies in social media and how they could help grow your business, hashtags that are making headlines, what is going viral in your industry and what could make you obsolete
- Invest in social media training courses
This is self-explanatory but in case you don’t get, there are thousands of courses/trainings out there that can help you take your social media marketing to the next level. Some are free, low cost and premium.
Nothing good comes without real investment. Invest your time, energy and money if you are serious about taking your business to the next level. If you can’t invest, then you shouldn’t run a business.
Check out platforms like Udemy among others for such courses.
- Invest in getting more reach and conversions
Some social media platforms have the potential of helping you reach the exact kind of people you are looking for. Of course, such services come at an extra cost but believe me when I say that it is totally worth it. The best at this is Facebook. They have really perfected this process
Doing this requires some expertise otherwise it can be a total waste of money. You can hire a digital marketer or first take some digital marketing training before running paid campaigns on social media
- Protect your brand image
The internet is a harsh place in that whatever you put there can come back to bite you. You don’t want that for your business
We are in an age where people are quite sensitive and easily offended by even a slip of the tongue (or keyboard in the case of your laptop).
Careless comments have put even the biggest names & personalities in trouble.
Always carefully go through your script and content before you post it. Once it is out there, you can’t undo any damage caused.
My rule of thumb is I stay away from controversial topics such as religion, politics & sexual orientation topics
So those are my top 10 ways of growing your business using social media. What other means have you tried out and worked? Leave me some comments in the section below.
Until next time